This is the sixth in a series of six monographs developed to help local educators use and report Michigan Educational Assessment Program (MEAP) test results. Because the media help shape public opinion, educators need to carefully plan a comprehensive reporting campaign which quickly and accurately gets information on MEAP test results to media representatives. Preliminary steps include: deciding the purposes of communication; selecting goals; and determining the person in the school district primarily responsible for coordinating the communications program, writing news releases, and working with media representatives. This coordinator should establish personal contact at each newspaper, radio, and television station in the school district area. Two types of communications should be made to reporters: (1) a background report before test results are released, focusing on the purpose of MEAP tests and how the results will be used; and (2) a report on actual test results, carefully organized and including other measures of school district achievement. The communications program should be evaluated and modified annually. Any program must be accompanied by appropriate efforts to use MEAP results to review and revise curriculum and instruction. Appendixes contain a MEAP fact sheet, a sample news release, sample data charts, suggested reporting topics, and a reporting campaign planning chart. (BS)