In 1983, a study was conducted at the British Columbia Institute of Technology (BCIT) to determine the factors that influence students to come to the college. The study sought information from first-year day students regarding their demographic characteristics and objectives in attending BCIT, factors influencing their decision to attend, and impediments to attendance. Questionnaires were circulated for classroom administration to 2,198 students enrolled in 28 technological programs during the 1983 academic year, including 880 students in the Business Division, 945 students in the Engineering Division, and 373 students in the Health Division. Study findings, based on responses from 1,645 students, included the following: (1) 61.4% of the students were male, and the median age was 20.5% years; (2) 55.8% of the students enrolled to qualify for a job, 19.7% to decide on a career, and 10.5% to improve existing job skills; (3) the major sources of information on BCIT were college publications and high school counselors; (4) 30.4% of the students chose BCIT because of its academic reputation, and 19% because they wished to train for a specific career; and (5) lack of funding was ranked as the principal barrier to attending BCIT by 24.8% of the students. The study includes a comparison of results by division. The survey instrument and detailed responses by division are appended. (HB)