College is a place for students who really want to earn an education--that is, for students willing to move toward academic excellence and to excell. Lowering standards for any ethnic group dooms that group to the "junk heap of no success." Today, at great cost to the nation, America keeps too many students who are not university material in the university. The public bears 67 percent of the cost of instruction for the 10 percent of students who should not be matriculating. This amounts to a massive taxpayer subsidization of such students. While institutions of higher learning should be relatively flexible in their admission policies, they should also provide a vigorous remediation program and demand high levels of academic performance in all classes. Today's educators must say no to academic permissiveness; they must not graduate inferior students who cannot compete. "Late bloomers" may need more than 4 years to complete their college work. This, however, is a small price to pay for a lifetime of competency. In addition to removing students who do not belong at college or university, administrators must see that education becomes more cost effective and efficient. To be efficient, managers must streamline operations and be willing to delegate responsibility and/or to fire personnel if necessary. (RH)