A personalized account of the value of experience as an institutional research director in undertaking the role of college president is provided in this paper. After initial references to the competing demands made of a college presdient, some qualities appropriate to individuals in this office are identified, including: (1) openness to new ideas; (2) the ability to identify problems and state them in a way that others can understand; (3) the capacity to avoid confusing activities with results; (4) skill in asking pertinent questions to clarify matters, identify underlying assumptions, and ensure that both parties understand what is going on; and (5) the capability of evaluating results on the basis of planned objectives. Next, a method of evaluating institutional programs and support services is discussed, based on self-evaluations responding to questions such as what is the purpose of the program, how does it carry out its purpose, and is there a need for changes to make the program more effective. Finally, the importance of a commitment by all college personnel to the process of evaluation is emphasized. (HB)