A survey of the methods of three feminist organizations offers general explanations for the failure of the Equal Rights Amendment (ERA). Limited to the emergence phase (1966-70) of the organizations, the survey examines the National Organization of Women (NOW), the Feminists, and the Women's Equity Action League (WEAL) in terms of their definition of the major obstacle to be confronted, central goal, blueprint for the future, and methods of communication within and without their organizations. NOW specified sex discrimination as the major obstacle. Its goal was to reform the legislative status of women to ensure future equality. For the Feminists, man and his oppressive institutions were to be overcome. The goal was revolution and future equality for all human beings. WEAL perceived its major obstacle as sex discrimination. Its central goal was "responsible rebellion" with a view toward dignity for all humans. The groups' forms of discourse consisted of brochures, general releases, letters and memos, conference reports, and essays. They assumed easy passage of the ERA and their increased radicalization damaged their ability to secure its passage. (KC)