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ERIC Number: ED209696
Record Type: RIE
Publication Date: 1981-Nov
Reference Count: 0
The Effect of Ridiculing a Model on Children's Imitation of Televised Instruction.
Bryant, Jennings; And Others
A study tested the effectiveness of ridicule as an educational and social corrective in children's educational television programs. Arbitrary activities involving a novel object were presented to 69 four-year-old and 83 six-year-old children via videotaped presentations and demonstrations. In each of three types of motivational message (ridicule, command, suggestion), a highly specific action was discouraged, another was encouraged, and a third was unmotivated. Subject gender was employed as an additional factor. The frequency with which subjects played with the novel object as discouraged, encouraged, and unmotivated was assessed. Four-year-old children consistently responded most effectively to correction when commands were given. In contrast, six-year-old children were most responsive to ridicule, followed by suggestion. (Author/RL)
Descriptors: Attitude Change, Behavioral Science Research, Change Strategies, Child Development, Childhood Attitudes, Childrens Television, Communication Research, Early Childhood Education, Educational Television, Influences, Motivation, Motivation Techniques, Socialization, Student Behavior, Student Reaction, Television Viewing
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: National Science Foundation, Washington, DC.
Note: Paper presented at the Annual Meeting of the Speech Communication Association (67th, Anaheim, CA, November 12-15, 1981).