This study reviews the literature on public school administration and on decentralization to establish the groundwork for an analysis of the administration of a decentralized school system and its media services, discusses some of the confusion in the centralization vs. decentralization debate, and presents a heuristic study of the administration of media services in the Atlanta Public School System. Although there are not enough data to establish models, graphic displays in a generalized form are used, and 39 references are listed. (Author/RAA)