Some of the methodological problems in analyzing and reporting qualitative data are addressed, and some solutions based on recent experiences in conducting several qualitative studies are proposed. The following are some guidelines for implementing an intuitive approach to analyzing and reporting qualitative data: (1) use a team of evaluators; (2) focus the evaluation around critical issues which emerge on site; (3) test preliminary findings; (4) begin analysis on site; (5) give an oral debriefing to key respondents at the end of the visit; (6) strategically use direct quotes; (7) use triangulation and multimethod approaches; (8) report qualitative findings thoroughly; and (9) work with decision makers to accept qualitative findings. In a sense, wrongness may be easier to control in a qualitative study than a quantitative study since the evaluator has fuller information about the condition under which data have been collected. (RL)