A survey of 299 businesses representing a stratified random sample of service, commercial, and industrial employers in southwestern Minnesota was conducted to determine the attitude of business executives toward Worthington Community College (WCC) and to identify their postsecondary program needs. The three-part survey instrument asked respondents to: (1) indicate their level of agreement with 20 statements concerning the quality of WCC's academic reputation, community contribution, and course offerings; (2) select from a list of 60 vocational course offerings those instructional areas that would be beneficial to themselves and to their employees; and (3) indicate preferences for location of classes, scheduling, teacher background, and class format. The 231 survey responses were analyzed to determine variations among the cities represented by the sample, among the three types of businesses surveyed, and among the businesses when grouped by size. In addition, findings were analyzed to determine the relationship between course preferences and attitudes toward WCC. The study report reviews relevant literature, describes methodology and procedures, details findings, and presents summary recommendations. A bibliography, pilot-tested and final survey instruments, and a pilot study report are appended. (JP)