A guide for colleges interested in improving the printed information it provides to prospective students is presented, based on the experience of institutions that participated in a three-year effort to improve their informational literature as part of Project CHOICE. CHOICE, the Center for Helping Organizations Improve Choice in Education, was funded from 1977 through 1980 by the Fund for the Improvement of Postsecondary Education. David W. Chapman presents some perspectives on what is better information and what prospective students want to know about a college, and describes national efforts to help colleges revise their printed information. Priscilla J. Angelo presents a model for the process of improving college information. Farrel B. Beres examines the need for improved information on cost and financial aid, while Nina M. Roscher looks at presenting better information on college services and the academic program. Jeanine A. Harrold discusses the need for and presents models of better information describing the educational and employment outcomes of college education. Russell H. Johnson identifies resources that are available to assist institutions in developing better student information and the stage of a campus project at which each resource might be of greatest help. David W. Chapman and John V. Griffith suggest criteria, incorporated in a checklist, on which a college's informational literature can be evaluated. (SW)