This summary report of the annual conference includes statements of delegate concerns prepared for the planning committee, presentations by three resource delegates on the promotion of educational technology at different levels, and reports from seven study committees. Lucy Ainsley discussed promotion strategies at the district level, K-12; Wesley Meierhenry, in higher education; and Jim Sucy, for business and industry. Topics covered by the committee reports are: (1) factors contributing to professional self-concept, (2) use of principles of learning in promotional efforts, (3) a planning model for marketing educational technology, (4) factors inhibiting promotional efforts, (5) use of support systems and management allies in promotional efforts, (6) leadership training for promoting educational technology, and (7) the role of political action in promoting educational technology. The report concludes with descriptions of the "Okoboji process" by Patricia Hunter, Peg Childs, and William Winn, and closing statements by Lee Cochran and Bill Oglesby. (BK)