The 1975 Community/Junior College Conference sought to define and describe evaluation, discuss measuring devices, and underscore the ethical reasons for fair evaluation. William P. Gorth began by discussing the purpose of evaluation--to provide data to a specified decision-maker for decision-making--and the implications which could be drawn from that basic purpose. He enumerated the 12 steps in an evaluation cycle and provided a hypothetical example. He considered the roles of the evaluator and the decision-maker, contrasted generalized and specialized evaluation, and established what evaluation is not. Next, Peter E. Schriber discussed testing and its place in the process of evaluation. He concentrated on norm-referenced, criterion-referenced, and domain-referenced testing and their different uses, construction, and relation to the content domain. Eva L. Baker placed evaluation in the context of higher education and presented specific means of improving it to provide better and fairer evaluation data. Finally, Richard G. Allan addressed the issue of evaluating non-traditional programs. He described several hypothetical programs, alternatives for program evaluation, and criteria for determining which evaluation method is most appropriate to the particular program. The conference proceedings include a roster of participants. (AYC)