This instructor's guide contains twenty lessons for teaching a curriculum unit in agricultural marketing. Each lesson includes the following instructional elements: objectives, study questions, references, teaching procedures, transparency masters, exams, and answer keys. The lessons cover the following questions: (1) What is marketing? (2) What are goals of the marketing system? (3) How do cash grain markets operate? (4) How does grain grading affect price? (5) How can I market grain with a protected price? (6) What are some alternative grain marketing methods? (7) How can futures markets aid in the marketing of grain? (8) What is the significance of marketing trends in livestock? (9) How are cattle prices determined? (10) How is the value of market hogs determined? (11) What is involved in marketing livestock by the carcass weight and grade method? (12) What is involved in the marketing of feeder cattle and feeder pigs? (13) How can I market livestock with a protected price? (14) What is the use of the futures market in livestock marketing? (15) Why is basis so important? (16) What are some alternative livestock marketing methods? (17) What are marketing and pricing methods of milk? (18) How are dairy products marketed? (19) How is the fluid and blend price for milk determined? and (20) What marketing decisions are faced by the milk producer? (BM)