Compiled from the marketing, arts, and arts management literature, this selected list includes materials ranging from theoretical articles and reports of studies to practical guides for marketing techniques. It consists of three sections: Primary Sources, Secondary Sources, and Surveys. Of particular interest to the arts administrator, the first section covers six areas: (1) an overview of marketing and the arts; (2) audience development; (3) audience research; (4) audience characteristics, segmentation, and consumer behavior; (5) pricing policy; and (6) promotion. References focusing on marketing in other arts-related fields, such as arts in education or community arts agencies, are listed under Secondary Sources. In the final section, some major attitude, participation, and economic impact studies are cited. (FM)