This paper deals with the way in which human beings use time, the conceptualization of which is a significant part of the interaction of all human beings and the study of which is particularly significant in the analysis of intercultural communication. The cultural values of the division of time into seconds, minutes, hours, days, weeks, months, years, and groups of years and the particular cultural orientation of behavior modified by conceptualizations of past, present, and future are the focal points of this paper. The framework is the major research effort of the last ten years; the specific parameter is the research conducted on the variable of time within the communication discipline. (Author/TJ)