A total of 202 companies responded to a survey of policy and practice in the employment of university and college graduates in business and industry. Among results of the survey were that 54 percent of the respondents indicated that business outlook was better than 1977 and that they planned to contact the same number of colleges as last year. The reporting companies expected to hire 14 percent more college graduates at the bachelor's level in 1978 than were employed from 1977 classes, and 9 percent more at the master's level. Almost all starting salaries will increase from 3 to 7 percent. When colleges were chosen for recruiting the most important factor was reported to be the strength of the offering in the fields of special interest to the companies. Forty-five percent of the companies indicated that it would be helpful to earn an MBA degree in order to achieve a management position. Experience in the company was ranked more important than an MBA by 55 percent of the companies. When employers were asked to offer suggestions for improvements in colleges and universities they most frequently listed more practical and work-related courses, more attention to communication skills, more adequate counseling and career planning services, better understanding of the job market by students, and closer relationships with business and industry. (PHR)