ERIC Number: ED172748
Record Type: RIE
Publication Date: 1978-Sep-7
Reference Count: 0
Parents, Adolescents and Television: Part II. Adolescents and Television Heroes: Conceptual and Methodological Considerations of Analysis of Responses and Information Processing Strategies.
Tierney, Joan D.
The data analysis and findings of the first panel study of adolescents and pre-adolescents in Canada are described. This longitudinal study was designed to (1) gather data on television viewing of heroes and heroines in series in the home environment; (2) analyze verbal responses about television programs to determine values perceived and the cognitive processing strategies used by the two age groups, and (3) determine if biological predisposition of the sexes was a factor in information perceived and meanings assigned. Initial questionnaires were administered separately to children and parents to gather sociodemographic, cultural, media, and family relationship data prior to the experiment. Repeat questionnaires were administered after every two weeks of viewing of the child's favorite television show. Analyses of the responses to measure age and sex differences on four dimensions--concrete/cognitive, concrete/affective, inferred/cognitive, and inferred/affective--show clearly and specifically on what dimensions differences occur in perception of content by boys and girls aged 10 and 14. (Author/JEG)
Descriptors: Adolescents, Affective Behavior, Childhood Attitudes, Cognitive Processes, Commercial Television, Cultural Differences, Longitudinal Studies, Moral Values, Parent Attitudes, Programing (Broadcast), Sex Differences, Social Values, Television Research, Television Viewing
Canadian Radio-TV and Telecommunications Commission, Ottawa, Canada
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Canadian Radio-Television Commission, Ottawa (Ontario).
Authoring Institution: N/A
Note: Best copy available; For related documents, see IR 007 357-359 and IR 007 384; Report based on a paper presented at the Annual Meeting of the International Association for Mass Communication Research (Warsaw, Poland, September 7, 1978)