Building a strong college debate program begins in the classroom where the coach can help young people engage in comprehensive research of contemporary findings, integrate the findings into meaningful analysis, develop argumentative skills, think on their feet, and do the best job of debating possible. A coach must also communicate to debaters that while the skills and techniques developed in college should not fall into disrepair, graduation is the time when educational debate is finished, the game is over. In addition to teaching ethics as criteria for debate, a coach can impart a philosophy of ethics that can be applied to the real world concerning one's sense of duty and obligation toward himself or herself as well as to others, to know as much of the truth as can be discerned, to seek arguments in defense of propositions that will lead to the harmonious satisfaction of human wants and needs, and to meet the tests of logical adequacy. Speakers must learn to study their relationships with their audience, assume responsbility for what they advised, welcome diversity of opinion, and not justify the means by the goal. (TJ)