ERIC Number: ED163555
Record Type: RIE
Publication Date: 1978-Apr
Reference Count: 0
The Effect of Mediated Camera Angle on Receiver Evaluations of Source Credibility, Dominance, Attraction and Homophily.
Beverly, Robert E.; Young, Thomas J.
Two hundred forty college undergraduates participated in a study of the effect of camera angle on an audience's perceptual judgments of source credibility, dominance, attraction, and homophily. The subjects were divided into four groups and each group was shown a videotape presentation in which sources had been videotaped according to one of four camera-angle treatments: high, eye-level, low, and exaggerated low. After viewing the presentation, the subjects completed questionnaires designed to measure source credibility, dominance, attraction, and homophily. The results indicated that camera angle does affect receiver perceptions of sources. Specifically, the findings suggested that high camera angles produce more submissive evaluations of sources while low angles provide more positive evaluations. Perceptions of dominance, however, did not adversely affect a source's credibility or attraction. (FL)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Audience Response
Note: Paper presented at the Annual Meeting of the International Communication Association (Chicago, Illinois, April 25-29, 1978)