An evaluation was undertaken of a National Teaching Improvement Project that was designed to encourage the general improvement of undergraduate teaching. The evaluation also sought to determine the effectiveness of mass distribution as a dissemination device to improve college teaching. During the first two years of the three-year project, four reports on teaching were produced and distributed and two conferences were held. Program goals included identifying and publicizing creative and effective teachers and encouraging disciplinary associations to examine the state of teaching within their fields. The report discusses achievement of the program goals and impacts of the program in terms of the following outcomes: disciplinary reactions to the project, the effect upon the professional status of recognized teachers, off-campus reactions, requests for information, offers to distribute additional copies of the reports within their institution, reader reactions, and reactions to the quality of the reports. Information was obtained through structured and unstructured mail questionnaires, personal and telephone interviews, site visits, and document analyses. The report includes reactions from individual teachers and institutions and from the editor-in-chief of "Change" Magazine, as well as detailed information on the methodology employed in the evaluation effort. (SW).