This book is designed to develop the analytical and creative abilities that will enable an individual to discover and to counter the underlying biases in mass media entertainment. Chapters discuss the mass media's conflicts of interest, the establishment of personal values and viewpoints, the classification of political viewpoints, four basic political viewpoints (socialist, liberal, libertarian, and conservative), and issues as they are perceived by these four groups. Specific application of the suggested critical techniques is provided for television drama ("Kojak" and "All My Children"), special-interest programing (the "Los Angeles Times" sports page and "Playboy"), host shows ("Let's Make a Deal" and radio programs that play the top 40), and information entertainment (radio news, Paul Conrad's cartoons, and live coverage by national networks). Each section provides individual and group activities intended to promote awareness of media bias. Additional discussion is directed toward the goal of viewing biased media productions in terms of an overall whole and to establishing an alternative broadcasting system. (KS)