The goal of the communications project is to explore systematically the perceptions of the University of Pittsburgh held by a variety of relevant publics, to analyze the discrepancies between each of those perceptions and what a university really is and can do, and then to communicate to each of those publics a more realistic and accurate impression. Students and alumni both feel the University's major responsibility is to teaching rather than to research, but there is disagreement concerning a third role: that of becoming more involved in the alleviation of urban problems. Although a high percentage of students favor active community involvement, the alumni show some hesitation in having the University take on more responsibility. Thus, at this point, the data suggests a lack of basic consensus concerning further University involvement in community problems. (Author/HS)