The attitudes of administrators in a metropolitan area toward starting programs in applied and agricultural occupations and other vocational areas were studied in order to determine their willingness in promoting the programs. The sample consisted of 120 school administrators from the city of Chicago and contiguous suburbs. Data were collected using an opinionnaire consisting of 41 items with a 5-point scale provided for the response. Analyses were used to compare the attitudes of the suburban and city administrators toward the various areas of vocational education, and to determine the frequency with which the administrators responded to the various response categories for each item on the instrument. It was concluded that: (1) Schools in the area can be identified in which administrative staff are receptive to the development of vocational programs, (2) Administrators have a generally positive attitude toward the development of programs in agriculture, and (3) Additional information regarding applied biological and agricultural occupations should be supplied to the administrators. A related report is available as VT 016 143 in this issue. (GEB)