The purpose of this study, concerned with the graphics arts industry, were to identify: (1) skills and technical knowledges needed by employees, (2) processes and types of equipment in use, (3) sources of labor, and (4) opinions of employers concerning personnel training. Data were obtained describing the industry in the Carolinas and Georgia by a postcard survey for general information and a long form for technical information. Fifty-nine company representatives were interviewed for opinions and desires in terms of manpower training. It was found that: (1) 52 percent of the companies employed fewer than 10 employees, (2) The greatest shortage of qualified workers was in the pressroom, followed by layout and design, composition and imposition, and reproduction photography, (3) The industry desired more post-high school formal trade training, and (4) School programs were desired in which students could obtain a broad range of experiences. Conclusions include: (1) Production employees should be prepared with a background in the overall reproductions processes, and (2) The disadvantages of production printing by school classes were numerous. (Author)