The relationship between Unesco's task "to promote the free flow of ideas by word and image" and the International Publishers Association's goal of the promotion, through international cooperation, of the right to culture is brought out in this speech. The cooperative efforts of the two organizations in efforts to protect creative intellectual work (copyright) are also mentioned. Other cooperative efforts to promote the free flow of books throughout the world and, in the developing countries, to improve the training of those working in the book industry as well as book distribution techniques are other topics of this welcoming address. (NH)