Although the freshman year in college is perhaps the most important year, the entering freshman often gets the largest classes, the least experienced and poorest paid faculty, the fewest academic options, the least advisement, the dullest subject matter, the least personal living arrangements, and the most personal rules. The first problem that needs to be confronted is the need for a new attitude toward freshmen and their experience. To further this new attitude, several suggestions are made: (1) appoint a director for freshman studies to be a personification of the institution's concerns for the freshman experience; (2) designate a special team for freshman advisement; (3) appoint a college senate committee on freshman studies; (4) establish a separate set of educational objectives for the freshman year; and (5) create programs to enhance freshman identity and morale such as publications, dinners, trips, concerts, or lecture series. Whatever the method, relevance must be put back into the freshman year to keep the talented youth interested in the higher education experience as a whole. (HS)