Fifty-five county board chairmen and 69 fair secretaries responded to mailed questionnaires dealing with: (1) their own social characteristics, (2) ownership and operation of county and district fairs in Wisconsin, and (3) their opinions regarding desirable aspects and changes in these fairs. The social characteristics of county board chairmen and fair secretaries were similar. All of the board chairmen were males; 88% of the secretaries were males. The average ages were 57 and 52, respectively. Compared with other people in the state, board chairmen and fair secretaries were found to be relatively well educated generally. Most of both groups had attended more than one county or district fair, but had not attended the State Fair. Most fair operations represent a complex mix of public and private enterprise; the majority in the state are private. However, county governments usually own the land and are involved in the construction or upkeep of the fair buildings; they also make cash contributions to the fairs. The respondents wanted to have both junior and open-class exhibits at their fairs. Specific suggestions for making fairs more educationally valuable for young people included greater community support, improved programs, and greater involvement of the young people in planning and operating the fairs. (Author/DB)