This document supports the position that programing encompasses all of the planned and coordinated educational activities of professional staff members, volunteer leaders, and the actual learners in designing and effecting educational strategies that should culminate in desirable changes in the patterned behavior of people and the alteration of systems. It is divided into six sections. The First, A Conceptual Schema for Programming the Cooperative Extension Service, explains the concept of programing and outlines the scope of the paper. The next section, The Institution and Its Renewal Process, lists the factors required for success by members of an Agricultural Extension Staff in their role as change agents. The Third section, Linking the Institution to Its Publics through Need Analysis and Leader Involvement, emphasizes that change agents must become intimately acquainted with social system of the area within which educational programs are to be effected. The fourth section, Program Design and Implementation, describes the major challenge confronting change agents as that of translating needs of target publics into a meaningful program design and developing effective strategies for its implementation. A major challenge confronting the educational institution is that of determining the impact of its planned programing efforts in effecting desired behavioral changes in its publics; this challenge is described in Section 5, Program Evaluation and Accountability. The last section contains references. (CK)