In the author's view, the first step in solving college orientation problems is to assess the character of the campus. Orientation personnel interested in designing a useful program should note: (1) the size of the school; (2) whether the institution is primarily commuter or residential; (3) the size of the budget; (4) the degree of faculty and student involvement; (5) how receptive other campus offices are to innovations and changes in the orientation program; and (6) what kinds of students attend the school. A great deal of emphasis is placed on the success of facilitating productive interaction among persons crucial to the orientation program. Several aspects of the program at the University of Florida are highlighted: (1) the Summer Orientation Program; (2) the Student Volunteer Program; and (3) the Teacher-Counselor Program. All are shown to "fit" the character of the campus. It is felt that a truly successful program will include students in the planning. Six recommendations from students attending the National Orientation Directors Conference conclude the paper. (TL)