This paper focuses upon three sets of information: first, information pertaining to research data about Research, Development and Diffusion (R. D. & D.) training; second, information pertaining to practices of current training programs; and third, information pertaining to expectations of potential employers of R. D. & D. personnel. Available evidence about R. D. & D. training programs seems to be reflected in the practice of programs surveyed. Changing pedagogical conditions with concomitant changes in the utilization of research, development and dissemination personnel, suggest both the existing research base on training practices and many training programs may be too narrowly conceived to cope with conditions. While colleges and universities continue to absorb most of the available "R" talent, they are in direct competition with local school districts, state and federal agencies, and independent research agencies for the few "D & D" specialists trained each year. As the demand for "D & D" talent increases, provision will have to be made for reliable suppliers. (Author)