GRADES OR AGES: Junior high school. SUBJECT MATTER: A language development unit for reading, writing, speaking, and listening. ORGANIZATION AND PHYSICAL APPEARANCE: The introductory material explains the philosophy behind the unit and the way in which it should be taught. There are ten lesson plans and a short bibliography for teachers of books about advertising in the U.S. The guide is mimeographed and staple bound with a soft cover. OBJECTIVES AND ACTIVITIES: The unit is intended to encourage students to use a more explicit, descriptive and detailed speech style, and to increase their understanding of advertising techniques so that they will be wiser consumers. Activities are suggested for each lesson but the teacher is encouraged to adapt them to the needs of his own students. INSTRUCTIONAL MATERIALS: Information is given on material for each lesson. No formal texts are used in the unit. STUDENT ASSESSMENT: No provision is made for evaluation. (MBM)