This report advises school systems of the numerous public relations resources available and challenges schools to put communication ideas into action. The ideas described, based on exhibits prepared by selected school systems at the invitation of the NSPRA, have been developed in many different types of school districts across the country. The cases described include a teacher representative assembly formed in Fremont, California, to overcome the suspicions and mistrust among teachers generated by consolidation; a special campaign in Grove City, Iowa, to promote a successful Federally financed project; an emergency planning program in Minneapolis, Minnesota, that gives individual schools a backup team from the central staff; and an overall effort in the Bronx, New York, to create a true community school within the boundaries of a neighborhood fractured by poverty and language barriers. (Author/LLR)