The theme running consistently through this speech is that the supportive services to vocational education, to be effective, must be viewed in a sociological context. Further examination of the issue is considered from a social system perspective and from the individual behavior perspective. It is concluded that no problem as complicated as the coordination of supportive services in vocational education can be solved without a considerable amount of work and dedication. The author presents sociological models for dealing with individuals involved in the change process in rural areas. (DB)