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ERIC Number: ED037066
Record Type: RIE
Publication Date: 1969
Pages: 425
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Marketing and Communications Media Dictionary.
Vigrolio, Tom; Zahler, Jack
The authors have compiled a dictionary of terms used in marketing, advertising, public relations, and radio/television, photography/filmmaking, and graphics. Included in the volume are articles of a general and historical interest regarding the various media covered in the definitions. A list of trade publications is appended. (JY)
NBS Company, Publishing Services Division, Box 246, Norfolk, Massachusetts 02056 ($7.61)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A