Although our system of mass culture has raised our civilization to an extremely high level of material success and affluence, the fact remains that this system has the inherent flaw of not fully recognizing the esthetic needs of man. To overcome this weakness we need to re-introduce into the system a sizable component of first-hand experience designed to fulfill man's natural need to be active and productive in the affective realm. It is held that much of this esthetic experience can be gained if we attend to some of the pressing problems of our environment, natural and man-made. The introduction of necessary changes in individual and group behavior necessitates the development and implementation of a program of esthetic education which would involve persons from early infancy through adulthood. Natural conservation and natural development can become an effective means for providing esthetic materials--a laboratory for possible esthetic experience, creative, and appreciative in scope. (BR)