Rural Appalachian communities are being forced to reorganize by economic pressures and higher level-of-living standards which have been impressed primarily through the mass media. Outmigration and disorganization have emerged as the means of response by these communities to imposed societal pressure. Ideally, social adjustment in rural Southern Appalachian areas could best be achieved through availability of employment within the rural community or through relocation of rural inhabitants to areas of improved job availability. Integration of rural Appalachian poverty-stricken communities into the larger society will be delayed until expectations concerning minimum acceptable income and standard of living are met. (DA)