High school students and heads of households in rural areas of Illinois were studied with respect to their attitudes toward Negroes. The hypothesis used was that a youth subculture or "contra-culture" did serve as an important socializing agent in forming the attitudes of students toward Negroes. Results indicated that there was only slight evidence of "contra-culture" tendencies and that student attitudes toward Negroes were in general the same as those held by the adults. It was concluded that strong family influence on children's attitudes toward minority groups still existed in these 2 rural areas. (JAM)