Colleges and universities are experiencing the consequences of the technological, urbanization and human rights revolutions that have plagued American society during the 60s. Enrollments have increased, new emphasis is placed on reorientation of curricula, teaching practices, specialization, and admission requirements. The university's size, function and relation to its environment has been considerably transformed; however, to meet modern societal needs, it must also alter the traditional management of its affairs. Obstacles to this change include the lack of communication between professors of different disciplines, the power of departments and boards in decision making, presidents who lack administrative abilities, the struggle to remain autonomous, and the inability to deal with student needs. The authority to decide on this change rests only with the president, yet the character of his position almost precludes his taking charge. He must, therefore, redistribute this authority among faculty members, trustees, students, alumni, coordinating boards and himself in order to administrate university affairs more effecti"ely. (WM)