Students begin to comprehend the medium of television as they learn to make qualitative judgments about what they like in TV viewing and why. To find convincing reasons for their personal responses, they should analyze all kinds of good and bad TV experiences as well as learn to recognize the socio-legal-economic context of TV. As students become more observant and articulate, they not only will demand more of the TV medium and of themselves, but will react more intelligently to other media. They can develop their critical and analytical skills by (1) watching, discussing, and writing about particular programs, (2) writing columns of media criticism for school newspapers, and (3) reading and criticising the professional TV critics--the reviewers, columnists, and such interpretive and aesthetic critics as Gilbert Seldes, John Crosby, Marya Mannes, and Jack Gould. (JB)