A RANDOM SAMPLE OF 100 EMPLOYEES OF THE FLORIDA POWER CORPORATION WAS UTILIZED TO DETERMINE THE RELATIONSHIP BETWEEN EXTENT OF EDUCATIVE BEHAVIOR BY ADULTS AND THEIR ATTITUDES TOWARD CONTINUING EDUCATION. THE LEISURE ACTIVITY SURVEY WAS USED TO DETERMINE THE EXTENT OF EDUCATIVE BEHAVIOR AND ATTITUDES WERE ASSESSED BY THE SEMANTIC DIFFERENTIAL TECHNIQUE. DATA WERE ANALYZED BY FACTOR ANALYTIC PROCEDURES AND PRODUCT MOMENT AND PARTIAL CORRELATIONS. BASED UPON THE FINDINGS, THE INVESTIGATOR CONCLUDED THAT--(1) THE EXTENT TO WHICH AN INDIVIDUAL PARTICIPATES IN EDUCATIVE BEHAVIOR IS POSITIVELY RELATED TO HIS LEVEL OF FORMAL EDUCATION, (2) THE RELATIONSHIP BETWEEN ONE'S EXTENT OF EDUCATIVE BEHAVIOR AND HIS ATTITUDE TOWARD CONTINUING EDUCATION IS NOT INFLUENCED BY HIS AGE OR EDUCATIONAL LEVEL, AND (3) FACTORS IN AN INDIVIDUAL'S ENVIRONMENTAL SITUATION INFLUENCE HIS OVERT BEHAVIOR TO AN EXTENT THAT HIS ATTITUDES ARE NOT ALWAYS REFLECTED. (APPENDIXES INCLUDE THE NAMES OF THE PANELS OF JUDGES WHO SELECTED THE CONCEPTS FOR THE SEMANTIC DIFFERENTIAL TECHNIQUE AND A COPY OF THE SEMANTIC DIFFERENTIAL USED IN THIS STUDY.) THIS DOCTORAL THESIS WILL BE AVAILABLE FROM UNIVERSITY MICROFILMS, ANN ARBOR, MICHIGAN. 122 PAGES. (AUTHOR)