THE AUTHOR DEFINES EDUCATIONAL MEDIA AS INTELLECTUAL MULTIPLIERS, WHOSE MAIN CHALLENGES ARE TO CARRY EDUCATION TO UNDERDEVELOPED, UNDER-STAFFED, OR UNDER-FINANCED AREAS AT THE LOWEST COST, AND TO TRAIN TEACHERS AND TO PROVIDE ADULT EDUCATION. THE ROLE OF UNESCO AND THE U.S. IN DEVELOPING AND SPREADING MEDIA USAGE IS ALSO DISCUSSED. THIS ARTICLE IS PUBLISHED IN "UNESCO IN A DECISIVE DECADE", UNITED STATES NATIONAL COMMISSION FOR UNESCO, WASHINGTON, D.C., 20520. (MW)