THE AUDIO-VISUAL OR VIDEO INFORMATION RETRIEVAL SYSTEM (AVIRS) HAS BEEN MISUSED AS A SOURCE OF INFORMATION AND AS AN AID TO STUDENTS RATHER THAN AS AN APPLICATION OF BEHAVIORAL TECHNOLOGY TO THE SYSTEMATIC PRODUCTION OF SPECIFIED BEHAVIORS FOR INSTRUCTIONAL PURPOSES. TO AVOID THE NEEDLESS EXPENDITURE OF VAST SUMS OF MONEY, INSTITUTIONS INTERESTED IN TECHNOLOGICAL INSTRUCTION CENTERS SHOULD PLACE QUALIFIED, EXPERIENCED INDIVIDUALS IN KEY ADMINISTRATIVE POSITIONS. THE FIRST ASPECT TO BE CONVERTED SHOULD BE THE BASIC INSTRUCTIONAL UNIT OF THE INSTITUTION--THE DEPARTMENT. THE DEPARTMENT OF LANGUAGES AND LINGUISTICS OF FLORIDA ATLANTIC UNIVERSITY UTILIZES AN INFORMATION RETRIEVAL SYSTEM IN TEACHING TERMINAL BEHAVIOR AT THE FIRST LEVELS OF LANGUAGE INSTRUCTION. WITH INFORMATION-STIMULUS AND RESPONSE-REINFORCEMENT PROGRAMING FRAMES, THE PROGRAM ASPIRES TO SHAPE VERBAL BEHAVIOR IN A SERIES OF CONTROLLED STUDENT ACTIVITIES WITH CONTINUED CONFIRMATION AND CORRECTION. BY THIS METHOD, THE STUDENT SELECTS HIS LEARNING SCHEDULE AND PACE IN A PROGRAM DEVELOPED EXCLUSIVELY FOR HIS NEEDS BY EXTENSIVE RESEARCH AND EXPERIMENTATION. THIS TECHNIQUE DEMANDS A GREAT DEAL FROM THE ENTIRE TEACHING PROFESSION. WITH THE DEVELOPMENT OF COMPUTERS AND COMPUTER-ASSISTED INSTRUCTION, PRODUCTION OF APPROPRIATE MATERIALS, AND TRAINING OF QUALIFIED TEACHERS, AVIRS CAN BECOME AN EFFECTIVE TEACHING SYSTEM IN A SECOND EDUCATIONAL REVOLUTION. THIS PAPER WAS PREPARED FOR THE SECOND AMA INTERNATIONAL CONFERENCE AND EXHIBIT ON EDUCATIONAL TECHNOLOGY, NEW YORK CITY, AUGUST 9-12, 1966. (AB)