CERTIFIED SCHOOL COUNSELORS WERE ASSIGNED TO TWO ELEMENTARY SCHOOLS TO DEVELOP, USE, AND TEST VOCATIONAL AND OCCUPATIONAL MATERIALS. ASPIRATION LEVELS OF STUDENTS IN ONE CLASS EACH IN THE SECOND, FOURTH, AND SIXTH GRADES IN EACH SCHOOL WERE ALSO EXPLORED AND RELATED TO OCCUPATIONAL POTENTIAL. METHODS OF USING OCCUPATIONAL MATERIALS EFFECTIVELY WERE ALSO TESTED. PRE- AND POST-TESTS WERE GIVEN TO ASSESS PUPIL KNOWLEDGE OF OCCUPATIONS. ACHIEVEMENT AND ABILITY MEASURES WERE OBTAINED EARLY IN THE SCHOOL YEAR. QUESTIONNAIRES WERE GIVEN TO TEACHERS AND PARENTS OF CHILDREN IN THE EXPERIMENTAL GROUPS. SOME FINDINGS WERE--(1) THE STUDENTS ASSIMILATED VOCATIONAL AND OCCUPATIONAL INFORMATION, (2) OLDER ELEMENTARY STUDENTS EXHIBITED GREATER VOCATIONAL AWARENESS, (3) CHANGES IN LEVEL OF ASPIRATION AS A FUNCTION OF LEARNING POTENTIAL WERE NOT DIFFERENTIATED BETWEEN THE EXPERIMENTAL AND CONTROL GROUPS, (4) THE DICTIONARY OF OCCUPATIONAL TITLES WAS USED SUCCESSFULLY BY THE COUNSELOR AND OLDER ELEMENTARY STUDENT, AND (5) PARENTS AND TEACHERS WERE ENTHUSIASTIC ABOUT THE PROGRAM. (SK)