SOCIAL EXCHANGE THEORY IS POSITED AS A MEANS FOR ANALYZING THE PROFESSORSHIP IN EDUCATIONAL ADMINISTRATION AS PART OF A COMPLEX SYSTEM OF PATTERNED RELATIONSHIPS AND INTERACTIONS WITH SCHOOLMEN, STUDENTS, AND OTHER PROFESSORS. CHANGES BOTH IN THE ORGANIZATION AND ADMINISTRATION OF SCHOOLS AND IN THE CONCEPT OF THE PROFESSOR OF EDUCATIONAL ADMINISTRATION HAVE BEEN ACCOMPANIED BY A DYNAMIC PROCESS OF COSTS AND REWARDS TO THE PROFESSOR IN THE FIELD. EXPECTATIONS HAVE COME TO INCLUDE TEACHING, ADMINISTRATION, CONSULTATION, AND RESEARCH, AND ESPECIALLY THE SOCIAL ACCOUNTING OF DATA RELEVANT TO SCHOOLS AND SCHOOL SYSTEMS. TO PROVIDE AN IMPROVED STRUCTURE FOR EDUCATIONAL ADMINISTRATION TRAINING, AN APPEAL IS MADE FOR SPECIALISTS IN PARTICULAR FIELDS OF EDUCATIONAL ADMINISTRATION RATHER THAN FOR GENERALISTS WITH QUESTIONABLE ABILITY IN THE BROAD RANGE OF RELATED FIELDS. THERE IS NEED FOR AN OPENNESS TO CONSTRUCTIVE CHANGE, FOR AN ESTABLISHMENT OF PARTICULAR RESPONSIBILITIES, AND FOR INSIGHTS ADAPTED FROM OTHER SOCIAL SCIENCE DISCIPLINES. SPECIFIC CHANGES RECOMMENDED INCLUDE--(1) REALLOCATION OF SOCIAL ACCOUNTING TO SCHOOL SYSTEMS AND STATE AND FEDERAL EDUCATIONAL UNITS, (2) IMPROVEMENT OF INSTRUCTIONAL ADEQUACY, (3) MORE ADEQUATE REWARD STRUCTURE TO PROMOTE KNOWLEDGE DEVELOPMENT BY THOSE COMMITTED TO THE FIELD, (4) INCREASED EMPHASIS ON RESEARCH SPECIALIZATION, WITH THE DEVELOPMENT OF NEW CAREER PATTERNS THROUGH RESEARCH POSITION, (5) REAPPRAISAL OF RECRUITMENT PROCEDURES FOR POTENTIAL STUDENTS, AND (6) REWORKING OF EXISTING TRAINING PROGRAMS. THIS DOCUMENT IS ALSO AVAILABLE FROM THE DEPARTMENT OF EDUCATIONAL ADMINISTRATION, COLLEGE OF EDUCATION, UNIVERSITY OF MINNESOTA, MINNEAPOLIS, MINNESOTA 55455, FOR $1.00. (JK)