A CONFERENCE OF SCHOOL PUBLIC RELATIONS ADMINISTRATORS WAS HELD TO FORMULATE PROPOSALS AND SUGGESTIONS FOR A LONG-RANGE INFORMATION PROGRAM FOR THE ENCOURAGEMENT AND MORE EFFECTIVE USE OF THE NEWER EDUCATIONAL MEDIA. CONCLUSIONS DERIVED FROM THE TOPICS DISCUSSED WERE THAT SPECIFIC PROJECTS INVOLVING THE NEWER MEDIA SHOULD BE DEVELOPED THROUGH OTHER EXISTING GROUPS, BUT THAT THERE IS A MAJOR NEED FOR A RATHER LARGE SINGLE PROJECT WHICH WOULD (1) IDENTIFY NEWS AND MATERIALS WHICH WOULD APPEAL TO AND AFFECT THE THINKING OF EDUCATORS AND OF THE PUBLIC AT LARGE, (2) REPORT ON SUCH MATERIALS IN A FORM WHICH WOULD HAVE IMPACT UPON THESE AUDIENCES, AND (3) EFFECTIVELY DISTRIBUTE THE RESULTING MATERIALS. (JC)