Descriptor
Audience Analysis | 1 |
Mass Media Effects | 1 |
Media Research | 1 |
Path Analysis | 1 |
Predictor Variables | 1 |
Soap Operas | 1 |
Television Viewing | 1 |
Undergraduate Students | 1 |
Use Studies | 1 |
Source
Communication Research | 1 |
Author
Kim, JungKee | 1 |
Rubin, Alan M. | 1 |
Publication Type
Journal Articles | 1 |
Reports - Research | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Kim, JungKee; Rubin, Alan M. – Communication Research, 1997
Hypothesizes that instrumental media motivation, selectivity, attention, and involvement are positive predictors of satisfaction, parasocial interaction, and cultivation effects from watching daytime television serials; avoidance, distraction, and skepticism were seen as negative predictors. Finds support for these expectations through three path…
Descriptors: Audience Analysis, Mass Media Effects, Media Research, Path Analysis