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Persson, Olle – 1980
The criticism of the two-step flow model of information dissemination in mass media research should also apply, this paper argues, to studies of gatekeepers in R & D (research and development) organizations: the 2-step flow model does not tell us with whom the gatekeeper is communicating, what is being discussed, or what effect the gatekeeper…
Descriptors: Communication (Thought Transfer), Information Dissemination, Organizations (Groups), Sciences
