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ERIC Number: EJ869528
Record Type: Journal
Publication Date: 2009
Pages: 8
Abstractor: As Provided
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1533-8916
Embracing the Long View: A Funder's Perspective on Strategic Frame Analysis
Feinberg, Jane; McPhail, Curt
New Directions for Youth Development, n124 p111-118 Win 2009
This interview between a member of the FrameWorks staff and a long-time funder of FrameWorks research and field building highlights the critical role that communications can play in maximizing philanthropy's long-term impact in the social sector, even--or perhaps especially--in times of economic scarcity and retrenchment. The interview captures the evolution of one foundation's communications strategy, from traditional public relations to an approach based in the tenets of Strategic Framing Analysis, and underscores the challenge of sustaining a framing practice among its grantees.
Jossey-Bass. Available from John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030-5774. Tel: 800-825-7550; Tel: 201-748-6645; Fax: 201-748-6021; e-mail: subinfo@wiley.com; Web site: http://www3.interscience.wiley.com/browse/?type=JOURNAL
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: South Carolina