ERIC Number: ED229815
Record Type: RIE
Publication Date: 1983-Mar
The AACSB Seminars on Business Communication: Their Content and Discussion of Their Implications for Business Communication Teachers.
Means, Thomas L.
In 1980 and 1983, the American Assembly of Collegiate Schools of Business (AACSB) held seminars on the teaching of business communication. In the 1980 seminar, three graduate programs were presented. These programs emphasized memorandum and report writing, visual aids, and oral presentations. The graduate programs described at the 1983 seminar were much broader, emphasizing writing letters, memorandums, and reports; oral presentations; interpersonal communication; interviewing; and organizational communication. The 1983 seminar, unlike the earlier one, also included undergraduate programs. These emphasized writing letters, memorandums, and reports; oral presentations; and logic. A survey of the literature shows that business people want colleges to teach more communications courses that will give their employees needed oral and written communication skills and that business communication educators are increasingly concerned with meeting these needs. These conclusions closely match those of an American Business Communication Association (ABCA) ad hoc committee. This match confirms that the broader 1983 seminar reflects the needs of the field. (JL)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Southwest Division of the American Business Communication Association (Houston, TX, March 10-12, 1983).