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Download full textOplatka, Izhar – Canadian Journal of Educational Administration and Policy, 2006
Based on semi-structured interviews with high school teachers in Edmonton, Alberta, the reported study examined teachers' attitudes towards their roles and responsibilities in marketing their school, and the perceived impact of educational markets upon teachers' well-being. The teachers define marketing negatively and narrowly, resist any…
Descriptors: Marketing, Foreign Countries, Secondary School Teachers, Teacher Attitudes
